Look. Mobile libraries are cool again. They must be – this one was parked between the Tate Modern and a branch of Leon.
Admittedly neither of these places would pass for cutting edge in certain parts of Berlin or Brooklyn, but open the I-Spy Middle Class Cool book and they'll be right there next to The Big Chill and a Riverford organic vegetable box.
It seems strange to think of a roving library stopping off somewhere so urban. This is not a location that would strike me as culturally barren. But in the rarefied atmosphere of the Southbank, perhaps this van provides some kind of vital lowbrow lifeline, where punters can borrow a Dan Brown, no questions asked, and tuck it away in their fashionably sloganed canvas tote bag, just beneath their Malcolm Gladwell.
With Borough Market just a couple of hundred metres away, the mobile librarian probably does a roaring under-the-counter trade in Ginsters Pasties and Liebfraumilch too.
38. QUEEN ELIZABETH OLYMPIC PARK, LONDON
5 weeks ago