Tuesday, 9 August 2011

Page 1, Step 1

At some point, in a future that may be closer than we think, a popular high-street sandwich chain will write their secret manifesto on mass mind control.

They will reflect on a gradual but concerted process of manipulation and suggestion, which in its earlier days saw them handing out napkins so conscientiously that all citizens became convinced it was essential to carry 20 of them around at any time. Later chapters celebrate their rise to become the UK's only legal lunch provider and eventually the country's ruling political party, with a radical array of new laws, including a ban on conventional medicine, instead asserting that all illnesses could be cured by consuming substantial quantities of their Vitamin Volcano berry smoothie [I already believe this].

Every journey begins with a small step, naturellement, and the manifesto reveals the very first stage in the process of making Anyone think Anything – a tiny germ of confusion, planted deep inside the brain, almost too subtle to notice, and affectionately referred to by the nostalgic writers as the Red Fruit Switcheroo.


jaljen said...

Get me a couple of those scrummy *ahem* apples for me, would you. From the apple crate. I owe you £1.

Alison Cross said...

I wonder who all went home to an apple charlotte that was decidedly unapply!

Ali x

Anonymous said...

Miss Jones,

It's been a while since I last visited, I am sorry to say. But on this bleak Tuesday of not the best week of my life, reading about the empire-building designs of my favourite sarnie shop has made me smile. Ta darling.

N x

Miss Jones said...

If it is any kind of a tonic, I will try much harder to be productive. xxxx