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At some point, in a future that may be closer than we think, a popular high-street sandwich chain will write their secret manifesto on mass mind control.

They will reflect on a gradual but concerted process of manipulation and suggestion, which in its earlier days saw them handing out napkins so conscientiously that all citizens became convinced it was essential to carry 20 of them around at any time. Later chapters celebrate their rise to become the UK's only legal lunch provider and eventually the country's ruling political party, with a radical array of new laws, including a ban on conventional medicine, instead asserting that all illnesses could be cured by consuming substantial quantities of their Vitamin Volcano berry smoothie [I already believe this].

Every journey begins with a small step, naturellement, and the manifesto reveals the very first stage in the process of making Anyone think Anything – a tiny germ of confusion, planted deep inside the brain, almost too subtle to notice, and affectionately referred to by the nostalgic writers as the Red Fruit Switcheroo.