Tuesday, 25 June 2013

Art is hard

I believe that creativity demands total emotional truth.

That's why I feel compelled to tell you that my latest found-art project, exploring the ways in which extraordinary musical talent is predestined to collide and collaborate organically, despite the synthetic constructs of the corporate machine – using the medium of the 'Share a Coke' venture and its random product placement – has not exactly got off to the dynamic start I had hoped.

No 1: The Bedingfields.

I am honestly starting to doubt whether Coke has even produced a 'Ringo'.